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Become a Be Girl Authorized Reseller 

To qualify as and remain a Be Girl Authorized Reseller, your business must adhere to this Be Girl Authorized Reseller Policy at all times.




Maintain Current Business Information and Disclose All Locations That Carry Be Girl

Maintain accurate and up-to-date company information and disclose all retail locations that carry Be Girl throughout the term of your reseller relationship with Be Girl.
Qualifying retail locations can only be one of the following: your physical brick and mortar store(s), your commerce-enabled website(s) (onle with pre-approval of Be Girl for online distribution), or any temporary storefronts (events, trade shows, pop up stores, etc.).


Report Sell-Through for Physical Retail Location(s) and E-Commerce Sites

Reseller must provide sell-through information by SKU and approved retail location upon request. Be Girl reserves the right to perform an audit of all financial statements pertaining to Be Girl sales or the business operations (conduct) to ensure compliance with this policy.


Be Girl’s Trademarks & Brand Policy

Reseller must comply with Be Girl’s Trademark & Brand Policy and represent yourself as a Be Girl Authorized Reseller in all online advertising and sales collateral. Setting up businesses, registering domain names, or using social media usernames that contain the Be Girl name or any of Be Girl’s trademarks is strictly prohibited. To ensure compliance with Be Girl’s Authorized Reseller Policy, you must only use approved marketing materials for all Be Girl products.


Be Girl's Minimum Advertised Price (MAP) Policy

Reseller must understand their obligations under Be Girl’s MAP Policy and abide by them. You can read the MAP Policy in its entirety here


Sell to Retail Consumers Only

Reseller may not sell in bulk to B2B accounts, wholesalers, or freight forwarders/drop shippers for other retailers. Reseller may only sell to their end consumers.


Only Purchase Be Girl Products Directly from Be Girl, Inc.

Reseller must not buy Be Girl products from other retailers, or from other sources not explicitly endorsed by Be Girl.


Only Sell Be Girl Products in Original Packaging

Reseller may not alter original Be Girl packaging in any way prior to reselling Be Girl products. Removing Be Girl products from packaging and reselling Be Girl products in a different packaging or under a different name is strictly prohibited.


No Bundling Be Girl Products without Obtaining Permission

Reseller must not re-SKU or bundle Be Girl products in your online assortments and data feeds without receiving prior written permission from Be Girl.


Bulk Sales

Reseller agrees to reasonably cooperate with Be Girl in preventing unauthorized exportation of Be Girl products. For Be Girl products which incorporate an individualized numerical designation (e.g. serial number) and which are sold in bulk, defined as four (4) or more units in a single transaction, or ten (10) or more units purchased by the same individual within thirty (30) days (“Serialized Bulk Products”), Reseller shall endeavor to request the following information: customer name, customer address, customer phone, product serial numbers and dates of transaction(s). The customer information is not required to be transferred to Be Girl, however it should be used to identify suspicious purchase patterns. In the event the customer refuses to provide such information, Reseller should reduce the transaction quantity to below the applicable Serialized Bulk Products threshold.


Customer Confusion

Reseller will not advertise, market, display or demonstrate non-Be Girl products together with Be Girl products in a manner that would create the impression that the non-Be Girl products are made by, endorsed by or associated with Be Girl.


Sell to Customer(s) within an Assigned Geographic Territory

Reseller must restrict customer order shipments to shipping addresses located within your assigned country or designated territory. This includes not selling or shipping Be Girl products to end consumers online if your territory does not include the online channel.


Obey the Law, Abide by Policy Rules and Serve Customer Needs

Reseller must comply with all applicable laws, rules, regulations and policies related to the advertising, sale and marketing of Be Girl products. Reseller must provide a level of sales support and customer support for our customers that, at a minimum, demonstrates industry best practices. Failure to comply with all of the terms in Be Girl’s Authorized Reseller Policy will result in suspension or termination of your account.


Other Be Girl Requirements

Reseller must comply with Be Girl policies that are communicated and subject to change from time to time, including any and all revisions to the distributor agreement.

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